Insights
Practical perspectives on product, AI and transformation.
Written from the position of someone who has had to make these decisions with money attached, rather than from the sidelines.
- AI Strategy
- Marketplaces
- PropTech
How AI will change property discovery
Property portals were built to filter a list. Buyers are really judging a life change. AI closes that gap — and reshapes who owns the customer.
Read the article- Marketplaces4 min
From Search to Intent: The next generation of classifieds
Classifieds have optimised the search box for two decades. The next advantage comes from intent: what the user wants to accomplish, not what they typed.
- AI Strategy5 min
Where AI actually creates ROI
Most AI programmes produce impressive demos and disappointing returns. The difference is rarely the model — it is which process the work was aimed at.
- AI Strategy4 min
Why every business needs an AI product strategy
Not an AI strategy — an AI product strategy. The distinction determines whether you end up with a portfolio of pilots or a business that works differently.
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